Photos by : Jeremy Jeffrey
PRESS RELEASE – 1 UTAMA’S FEED -THE -FISH & RECYCLE A BOTTLE CAMPAIGNS RM12,000 FOR BSBCC
One of the most successful and longest running ‘Go Green’ campaigns launched in 2004, 1 Utama’s Feed-The Fish Charity Campaign was introduced in line with the mall’s award winning Rainforest – a flourishing tropical oasis built right in the middle of the busy shopping centre. This unique feature attracts thousands of shoppers who enjoy strolling through the Rainforest to relax in the cool and green environment. Over 3,000 koi fishes reside here, swimming through interconnected ponds across two floors.
With a dual purpose of raising funds and keeping the fishes happy and fed, 1 Utama sponsors and packages fish food for sale available daily at the Feed-The-Fish kiosk at Lower Ground Floor Rainforest. Shoppers then buy the fish food for RM1.00 per container to literally feed the fishes for a good cause. 100% of sales proceeds are then donated to a charitable organization. For 2015, 1 Utama has nominated NGO Bornean Sun Bear Conservation Centre (BSBCC) in Sabah as its beneficiary. A cheque amounting to RM12,000 was handed over by 1 Utama’s A&P General Manager Patrick So to BSBCC’s CEO and Founder Wong Siew Te in the presentation ceremony yesterday, 26th August 2015 in Sandakan, Sabah.
“The funds will go towards purchasing essentials and medicine for the bears’ annual health check. The contribution from 1 Utama and its shoppers is a big help in covering these expenses to meet the costs of rehabilitation and better the lives of our bears” said Wong.
Established in 2008, the BSBCC currently houses more than 30 rescued sun bears in two bear houses and a quarantine facility. Amazingly, the Malayan sun bear (Helarctos malayanus) is the smallest and least well known of the eight species of bears in the world. With strong claws, sun bears are expert climbers and make nests that look exactly the same as those of orangutans.
“Sun bears are in danger from threats of habitat loss through deforestation and poaching. There is an urgent need to conserve this protected species and 1 Utama is delighted to play our part. We have developed educational posters and videos of this project so that more of our shoppers are aware of their plight” commented So.
“Since 1 Utama’s Rainforest was conceptualised to spread awareness on nature and to preserve the beauty of the rainforest, it is especially meaningful for 1 Utama to partner with BSBCC as an integral part of the mall’s ‘Go Green’ community projects. It is so heartening to see that our shoppers are still very supportive of Feed-The-Fish for the past 11 years.”
Previous Feed-The-Fish beneficiaries include Malaysian Nature Society to raise funds to protect the Temengor Forest Reserve in Perak, HOPE (Help Our Penyu) for sea turtle conservation, Zoo Negara to adopt Malaysian elephant Teriang, and WWF-Malaysia to help re-establish the fish population in Sabah’s Molleangan Island.
To complement Feed-The-Fish at the Rainforest, 1 Utama also started a sister charity campaign called Recycle-A-Bottle in 2009. Giant bins shaped like bottles are constructed and placed around the mall so that shoppers can conveniently drop used plastic water bottles. The bottles are then collected by 1 Utama and sent for recycling. Recycling funds raised are also donated to BSBCC.